Genesis GV90 to be first vehicle based on new Hyundai platform

This was reported by the Korean Car Blog, citing statements made a few days ago at the groundbreaking ceremony for the Group’s new electric car plant in Ulsan, South Korea. According to the report, the GV90 will also be the first model to roll off the production line at the new factory. Production of the Genesis electric car in Ulsan is scheduled to start in February 2026, with the market launch in Europe from April 2026 and in North America from June 2026, the report added.

This makes Genesis the third Hyundai brand to follow suit with a large electric SUV: Kia is selling the EV9 and Hyundai is preparing the launch of the Ioniq 7 – however, both are still using the current E-GMP platform. The Korean Car Blog reports that a prototype of the Genesis SUV “with a production body” was recently spotted during tests in Death Valley, USA, and that the large SUV model is to be positioned in the high-end segment. Further details about the model are not yet known.

We have already known some of the key points of the Hyundai Group’s platform strategy since the summer. The current Electric-Global Modular Platform (E-GMP) is to be replaced by a second-generation BEV platform called Integrated Modular Architecture (IMA) towards the middle of the decade. According to the Group, the IMA is to be used in 13 new electric models from the Group by 2030. The IMA will standardize not only the chassis but also the drives and the battery system with cell-to-pack technology. This should significantly increase economies of scale and reduce complexity (and therefore development costs).

Two vehicle platforms are to be derived based on the IMA architecture: The eM will be used for electric cars “in all segments” and the eS for special vehicles (purpose-built vehicles, or ‘PBV’ for short). Both platforms will be based on IMA’s drive system and battery modules. The Genesis GV90 will thus be the first vehicle using the eM in 2026.

Meanwhile, the electrification roadmap of the Hyundai Motor Group with its car brands Hyundai, Kia and Genesis is becoming increasingly ambitious. As the Korean company announced in June as part of its ‘CEO Investor Day 2023‘, the annual sales target for battery-electric cars will be increased to two million units by 2030. The car manufacturer plans to invest a total of 109.4 trillion won (equivalent to around 77.5 billion euros) over the next ten years. Of this, 35.8 trillion won (approx. 25.4 billion euros) is to be invested in electrification.

Genesis now offers three purely electric models: the SUV models GV60 and Electrified GV70 as well as the Electrified G80 sedan. From 2025, all new Genesis models will only be launched on the market with a battery-electric drive.

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