Photoshop, Illustrator and Express have been augmented with AI – Adobe’s Firefly is now commercially available

Adobe is once again revolutionizing the creative industry with its cutting-edge Firefly for Enterprise generative AI. After extensive beta testing and refining, Adobe is thrilled to announce the commercial availability of Firefly in Photoshop, Illustrator, and Adobe Express workflows. It’s an incredible milestone, made possible by seven months of dedication and 2 billion generated images.

To enhance accessibility, Adobe is introducing a free-to-use Firefly web application, which is now included in the Creative Cloud paid plans. As part of this release, a new subscription plan centered around “generative credits” (GCs) has been introduced. These tokens allow users to effortlessly transform text-based prompts into stunning image and vector creations, all within the powerful creative suite. Monthly allowances of GCs ensure a seamless experience, even after reaching the limit, albeit at a slightly reduced rate.

The newly unveiled Adobe Express, an AI-first, all-in-one creativity app, is a true game-changer. With Express, users can effortlessly generate design elements, images, videos, PDFs, and animations in over 100 languages. Seamlessly exporting content to various social media and publishing platforms has never been easier or more captivating.

Firefly and Express Premium have been bundled together for enterprise users, providing a comprehensive and powerful all-in-one editing solution. These exciting developments not only boost efficiency but also uphold ethical practices. Firefly proudly embeds Content Credentials in all generated works, acting as a digital “nutrition label” that showcases the asset’s name, creation date, the tool used, and a detailed edit log. This transparency is a result of Adobe’s commitment to the Content Authenticity Initiative, an industry group that strives to establish ethical and transparent norms in AI development, ensuring a secure and trustworthy creative environment.

Adobe continues to push boundaries and elevate the creative experience with its ground-breaking generative AI capabilities. Join us on this extraordinary journey as we empower creators worldwide with innovative tools and cultivate a thriving and responsible creative ecosystem.

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