Tesla Model 3 Highland Desert Rose

In a world where technology and innovation are constantly evolving, the 2024 Tesla Model 3 “Highland” edition stands out as a beacon of the future. This vehicle, with its revolutionary efficiency and unparalleled range, is set to redefine the standards of electric vehicles (EVs). But what’s even more intriguing is the recent spotting of this marvel in the arid desert regions of China’s Xinjiang province.

The Highland’s Desert Dance

Recent reports suggest that the Model 3 Highland was seen undergoing high-temperature tests under the scorching sun of the Xinjiang desert. This move by Tesla is not unprecedented. The company has a history of subjecting its vehicles, including the Model Y, Model S, and Model X, to extreme temperature tests. Previously, such tests were conducted in the deserts of the United Arab Emirates, where temperatures soared above 120 degrees Fahrenheit (49°C).

The Highland-Cybertruck Duo

Interestingly, the launch of the Model 3 Highland is expected to coincide with that of the much-anticipated Cybertruck. Both these vehicles have been subjected to a series of rigorous tests, from the sweltering heat of the desert to the freezing conditions of New Zealand’s winter. This dual release strategy indicates that Tesla is gearing up for a significant market splash.

The Highland edition, along with the Cybertruck, is speculated to hit the roads soon. Recent reports from China indicate that Tesla is ramping up the production of the pilot Model 3 Highland and is set to commence deliveries by the end of September. While the Cybertruck might steal the limelight with a grand launch event, the Model 3 Highland might have a quieter release, in line with Tesla’s approach of rolling out mid-cycle update units with fresh designs and features without much fanfare.

Gearing Up for Production

In preparation for the Highland’s release, Tesla is reportedly set to restart its phase 1 battery packaging plant at Giga Shanghai in September. The company aims to achieve a production target of 10,000 Highland units, showcasing its commitment to meeting the anticipated demand.


The 2024 Tesla Model 3 “Highland” edition, with its blend of tradition and futurism, efficiency, and performance, is poised to be a game-changer in the EV market. Its recent desert tests, coupled with the buzz around its simultaneous release with the Cybertruck, make it one of the most awaited vehicles of the year. As the world watches with bated breath, Tesla’s latest offerings promise to usher in a new era of sustainable transportation.

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